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How Brands Grow 2

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How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

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How Brands Grow 2, Jenni Romaniuk, Byron Sharp

Taal
Jaar van publicatie
2021
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(Hardcover)
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Taal
Engels
Uitgever
Oxford
Jaar van publicatie
2021
Formaat
Hardcover
Aantal pagina's
256
ISBN10
0190330023
ISBN13
9780190330026
Reeks
Beoordeling
4,25 van 5
Aantekening
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.