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Serves as an overview for critical issues in marketing management. This book is useful for instructors who assign cases, readings and simulations, or who offer modules on marketing management for MBA students. It also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
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A preface to marketing management, J. Paul Peter, James H. Donnelly
- Taal
- Jaar van publicatie
- 2006
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- Taal
- Engels
- Auteurs
- J. Paul Peter, James H. Donnelly
- Uitgever
- McGraw-Hill
- Jaar van publicatie
- 2006
- Aantal pagina's
- 254
- ISBN10
- 0071116354
- ISBN13
- 9780071116350
- Reeks
- Aantekening
- Serves as an overview for critical issues in marketing management. This book is useful for instructors who assign cases, readings and simulations, or who offer modules on marketing management for MBA students. It also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.