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But how do you turn creativity into money – cash, capital and profit? It is not just having a bright idea that counts – it's what you do with it. John Howkins, a leading expert on creative business, shows us what creativity really is, gives the hard data on its global turnover ($2.2 trillion a year) and outlines the key rules for success. The rules Whether in film or fashion, software or shoes, by focusing on our individual talents we can all make creativity pay.
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The Creative Economy, John Howkins
- Taal
- Jaar van publicatie
- 2002
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- The Creative Economy
- Ondertitel
- How People Make Money from Ideas
- Taal
- Engels
- Auteurs
- John Howkins
- Uitgever
- Penguin Books
- Jaar van publicatie
- 2002
- Formaat
- Paperback
- Aantal pagina's
- 288
- ISBN10
- 0140287949
- ISBN13
- 9780140287943
- Reeks
- Beoordeling
- 3,55 van 5
- Aantekening
- But how do you turn creativity into money – cash, capital and profit? It is not just having a bright idea that counts – it's what you do with it. John Howkins, a leading expert on creative business, shows us what creativity really is, gives the hard data on its global turnover ($2.2 trillion a year) and outlines the key rules for success. The rules Whether in film or fashion, software or shoes, by focusing on our individual talents we can all make creativity pay.