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Customer Value Starvation Can Kill

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Value is a most misunderstood and misused word. As it becomes fashionable to create value, more companies are rushing towards the creating value mantra. In so doing, they forget value starvation and value destruction. This book is about value starvation. It shows you how to recognise value starvation, how to avoid it and how to prevent it.

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Customer Value Starvation Can Kill, Gautam Mahajan

Taal
Jaar van publicatie
2021
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(Paperback)
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Titel
Customer Value Starvation Can Kill
Taal
Engels
Jaar van publicatie
2021
Formaat
Paperback
Aantal pagina's
150
ISBN10
1952538580
ISBN13
9781952538582
Reeks
Beoordeling
3 van 5
Aantekening
Value is a most misunderstood and misused word. As it becomes fashionable to create value, more companies are rushing towards the creating value mantra. In so doing, they forget value starvation and value destruction. This book is about value starvation. It shows you how to recognise value starvation, how to avoid it and how to prevent it.