Ready Steady Go!

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Launched in August 1963, Ready, Steady, Go! quickly became a vital television experience for confident British teenagers, setting trends and reflecting popular culture. The show featured iconic artists like The Beatles, The Rolling Stones, and Marvin Gaye, while also giving early exposure to future stars such as Rod Stewart, David Bowie, and Jimi Hendrix. Running for three and a half years, it established a blueprint for music presentation on television that has influenced the medium for decades. This comprehensive history includes hundreds of previously unpublished color and black-and-white images, along with exclusive essays by notable figures like Mick Jagger and Pete Townshend. Additionally, it features a detailed guide to all 173 episodes, listing artist appearances and their performances. Forewords by the show's original editor Vicki Wickham and acclaimed director Michael Lindsay-Hogg further enrich this documentation. The program evolved from a quintessential Swinging London accessory to a legendary staple in popular music history.