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Building Value through Marketing

A Step-by-Step Guide

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Focusing on the creation of value, this guide offers practical insights into developing effective marketing plans that benefit both profits and customer satisfaction. It emphasizes the importance of understanding stakeholder needs and crafting strategies that resonate with them, ensuring a holistic approach to marketing that goes beyond mere financial gains.

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Building Value through Marketing, Philip Sugai

Taal
Jaar van publicatie
2020
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Ondertitel
A Step-by-Step Guide
Taal
Engels
Jaar van publicatie
2020
Formaat
Paperback
Aantal pagina's
226
ISBN13
9780367472832
Reeks
Aantekening
Focusing on the creation of value, this guide offers practical insights into developing effective marketing plans that benefit both profits and customer satisfaction. It emphasizes the importance of understanding stakeholder needs and crafting strategies that resonate with them, ensuring a holistic approach to marketing that goes beyond mere financial gains.