The Startup Playbook

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Get the real guidance you need to create and build your first startup from experienced founders. The first run printing of this playbook sold out, leading to a revised and expanded second edition, now featuring a new foreword by Brad Feld, author of Venture Deals. This personal, how-to guide offers major lessons and shortcuts that can shift the odds in your favor. It’s a frank, founder-to-founder discussion, emphasizing that the authors are on your side. While acknowledging the value of venture capitalists and investors, this book focuses on the founder's perspective, highlighting where interests may diverge and how to navigate those situations. This playbook is not a recipe or a checklist; it serves as an insider's guide to starting and running a company during critical early months. With a wealth of experience, the authors have started over a dozen high-tech software companies, raised over $500 million in investment capital, and achieved significant successes, including public offerings and acquisitions. They’ve also faced failures, learning invaluable lessons along the way. The book is filled with practical advice, dos and don’ts, and insights from years of experience, aimed at making your path to success easier. It’s described as fresh, accessible, and inspiring, providing a manual that avoids the common pitfalls of the genre.