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Marcus Collins explores the pivotal role of culture in shaping mass behavior, drawing on his experience as an award-winning marketer and strategist. He delves into how cultural insights can drive consumer engagement and influence decision-making, offering valuable lessons for businesses aiming to connect with audiences effectively. Through compelling examples, Collins illustrates how understanding cultural dynamics can lead to impactful marketing strategies.
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For the Culture, Marcus Collins
- Taal
- Jaar van publicatie
- 2024
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- For the Culture
- Ondertitel
- The Power Behind What We Buy, What We Do and Who We Want to Be
- Taal
- Engels
- Auteurs
- Marcus Collins
- Uitgever
- Pan Macmillan
- Jaar van publicatie
- 2024
- Formaat
- Paperback
- Aantal pagina's
- 320
- ISBN13
- 9781035020034
- Reeks
- Aantekening
- Marcus Collins explores the pivotal role of culture in shaping mass behavior, drawing on his experience as an award-winning marketer and strategist. He delves into how cultural insights can drive consumer engagement and influence decision-making, offering valuable lessons for businesses aiming to connect with audiences effectively. Through compelling examples, Collins illustrates how understanding cultural dynamics can lead to impactful marketing strategies.