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Political Advertising in the United States

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Focusing on political advertising, the book analyzes its volume, distribution, and content across various media, including print, television, and online platforms. It delves into the effects of these advertisements on federal elections, providing insights into how they shape voter perceptions and influence electoral outcomes.

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Political Advertising in the United States, Erika Franklin Fowler, Travis N Ridout, Michael M. Franz

Taal
Jaar van publicatie
2021
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Taal
Engels
Uitgever
Routledge
Jaar van publicatie
2021
Formaat
Paperback
Aantal pagina's
182
ISBN13
9780367761479
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Beoordeling
3,55 van 5
Aantekening
Focusing on political advertising, the book analyzes its volume, distribution, and content across various media, including print, television, and online platforms. It delves into the effects of these advertisements on federal elections, providing insights into how they shape voter perceptions and influence electoral outcomes.