Flex

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The recent coronavirus outbreak has highlighted what Annie Auerbach has long advocated: the traditional 9-5 office model is outdated for most workers. The need for flexibility in work hours and locations is crucial for efficiency and productivity. Before the pandemic, only 47% of American workers had access to flexible working options. Auerbach, who advises major corporations like Nike and Google, understands the evolving work culture and the specific needs of employees, especially women. The pandemic has prompted a reevaluation of work practices, making it essential to adopt more flexible routines. Auerbach emphasizes the importance of moving away from cubicles and addresses the challenges women face while working from home, including emotional labor and balancing childcare with professional responsibilities. Embracing flexibility allows women to become more creative, strategic with their time, and engaged in their personal lives. Auerbach argues that rejecting the toxic culture of presenteeism and burnout enables women to escape the exhausting cycle of trying to "have it all." This shift not only promotes sustainability in life but also enhances self-worth.