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This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors.
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- Titel
- Hooked
- Ondertitel
- How to Build Habit-Forming Products
- Taal
- Engels
- Auteurs
- Nir Morechay Eyal, Ryan Hoover
- Uitgever
- Penguin Business
- Jaar van publicatie
- 2019
- Formaat
- Hardcover
- Aantal pagina's
- 256
- ISBN10
- 0241184835
- ISBN13
- 9780241184837
- Reeks
- Tags
- Non-fictie, Kunst / Cultuur, Handel, Technologie & Industrie, Zelfhulp, Psychologische thema’s, Technologie, Design, Ondernemerschap
- Beoordeling
- 4,1 van 5
- Aantekening
- This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors.