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Successful entrepreneurs rise above the urgent day-to-day problems and seize opportunities by planning strategically. How can a firm make the most of its present market position? How and when should it diversify? Such vital questions, which determine the overall direction and character of a firm, need to be faced head-on by top managers.
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Corporate Strategy, H. Igor Ansoff
- Taal
- Jaar van publicatie
- 1973
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Corporate Strategy
- Taal
- Engels
- Auteurs
- H. Igor Ansoff
- Jaar van publicatie
- 1973
- Formaat
- Paperback
- Reeks
- Beoordeling
- 4,2 van 5
- Aantekening
- Successful entrepreneurs rise above the urgent day-to-day problems and seize opportunities by planning strategically. How can a firm make the most of its present market position? How and when should it diversify? Such vital questions, which determine the overall direction and character of a firm, need to be faced head-on by top managers.