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Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
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The 22 Immutable Laws of Marketing, Al Ries, Jack Trout
- Taal
- Jaar van publicatie
- 1994
- product-detail.submit-box.info.binding
- (Paperback)
Betaalmethoden
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- Taal
- Engels
- Auteurs
- Al Ries, Jack Trout
- Uitgever
- Profile Books
- Jaar van publicatie
- 1994
- Formaat
- Paperback
- ISBN10
- 1861976100
- ISBN13
- 9781861976109
- Reeks
- Oorspronkelijke titel
- The 22 immutable laws of marketing
- Beoordeling
- 4,05 van 5
- Aantekening
- Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.