Bernard Shaw and Modern Advertising

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Exploring the intersection of advertising and personal branding, the book delves into Bernard Shaw's strategic use of promotional campaigns to shape his public persona, 'G.B.S.' By leveraging marketing techniques from the patent medicine industry, Shaw enhanced his literary visibility while aligning with his Fabian political efforts. The analysis highlights how his involvement in advertising not only served as a platform for self-promotion but also influenced the development of testimonial endorsements and modern celebrity marketing strategies.