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Direct, Digital & Data-Driven Marketing

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In this latest edition, Lisa Spiller explores contemporary marketing concepts and techniques, highlighting the evolution of digital formats alongside traditional direct marketing principles. With engaging online resources, this book offers marketing students a comprehensive understanding of effective communication strategies for businesses.

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Direct, Digital & Data-Driven Marketing, Lisa Spiller

Taal
Jaar van publicatie
2020
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Taal
Engels
Jaar van publicatie
2020
Formaat
Paperback
Aantal pagina's
784
ISBN13
9781529708172
Reeks
Beoordeling
3 van 5
Aantekening
In this latest edition, Lisa Spiller explores contemporary marketing concepts and techniques, highlighting the evolution of digital formats alongside traditional direct marketing principles. With engaging online resources, this book offers marketing students a comprehensive understanding of effective communication strategies for businesses.