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One click. Jeff Bezos and the rise of Amazon.com

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Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling.

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One click. Jeff Bezos and the rise of Amazon.com, Richard L. Brandt

Taal
Jaar van publicatie
2011
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Titel
One click. Jeff Bezos and the rise of Amazon.com
Taal
Engels
Jaar van publicatie
2011
Formaat
Paperback
Aantal pagina's
214
ISBN10
0670920673
ISBN13
9780670920679
Reeks
Beoordeling
3,75 van 5
Aantekening
Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling.