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Principles of Marketing for a Digital Age

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This student-led book emphasizes digital marketing, featuring engaging examples, infographics, and a user-friendly style. It supports a flipped classroom approach and includes case studies from major companies. With online resources for instructors and a focus on sustainable marketing, it prepares students for the digital age.

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Principles of Marketing for a Digital Age, Tracy L. Tuten

Taal
Jaar van publicatie
2022
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(Paperback)
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4,8
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4 Beoordelingen

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Taal
Engels
Jaar van publicatie
2022
Formaat
Paperback
Aantal pagina's
496
ISBN13
9781526423344
Reeks
Beoordeling
4,75 van 5
Aantekening
This student-led book emphasizes digital marketing, featuring engaging examples, infographics, and a user-friendly style. It supports a flipped classroom approach and includes case studies from major companies. With online resources for instructors and a focus on sustainable marketing, it prepares students for the digital age.