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This updated text offers a three-pronged approach to globalmanagement, foreign entry, local marketing and global marketing. Itaddresses how to market an existing product in global markets anddiscusses how a company develops a new product for a global market.This discussion takes into consideration the culture and needs ofthose customers.
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Global Marketing, Johny K. Johansson
- Taal
- Jaar van publicatie
- 2000
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Global Marketing
- Taal
- Engels
- Auteurs
- Johny K. Johansson
- Uitgever
- Irwin Professional Publishing
- Jaar van publicatie
- 2000
- Formaat
- Paperback
- ISBN10
- 007116961X
- ISBN13
- 9780071169615
- Reeks
- Beoordeling
- 5 van 5
- Aantekening
- This updated text offers a three-pronged approach to globalmanagement, foreign entry, local marketing and global marketing. Itaddresses how to market an existing product in global markets anddiscusses how a company develops a new product for a global market.This discussion takes into consideration the culture and needs ofthose customers.