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This third edition has been fully revised and updated to reflect the continued evolution of the marketing discipline. It offers a journey through fundamental marketing concepts and the strategic context in which they are applied.
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Principles of Marketing, Frances Brassington, Stephen Pettitt
- Taal
- Jaar van publicatie
- 2003
- product-detail.submit-box.info.binding
- (Paperback)
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- Taal
- Engels
- Auteurs
- Frances Brassington, Stephen Pettitt
- Uitgever
- Prentice Hall
- Jaar van publicatie
- 2003
- Formaat
- Paperback
- ISBN10
- 0273657917
- ISBN13
- 9780273657910
- Reeks
- Beoordeling
- 3,25 van 5
- Aantekening
- This third edition has been fully revised and updated to reflect the continued evolution of the marketing discipline. It offers a journey through fundamental marketing concepts and the strategic context in which they are applied.