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Principles of Marketing, Global Edition

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"Principles of Marketing" equips students with the skills to create value through customer connections in a digital marketplace. The 18th Edition emphasizes building interactive consumer communities and includes updated insights on how companies leverage digital technologies to enhance engagement and brand experiences.

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Principles of Marketing, Global Edition, Philip Kotler, Gary Armstrong

Taal
Jaar van publicatie
2020
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(Paperback)
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Taal
Engels
Jaar van publicatie
2020
Formaat
Paperback
Aantal pagina's
736
ISBN13
9781292341132
Reeks
Aantekening
"Principles of Marketing" equips students with the skills to create value through customer connections in a digital marketplace. The 18th Edition emphasizes building interactive consumer communities and includes updated insights on how companies leverage digital technologies to enhance engagement and brand experiences.