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Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Phillips, a leading business writer and broadcaster, present a compelling behind-the-scenes account of Tesco Clubcard--the successes, failures, and lessons learned.
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Scoring Points, Clive Humby, Terry Hunt, Tim Phillips
- Taal
- Jaar van publicatie
- 2008
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Scoring Points
- Taal
- Engels
- Auteurs
- Clive Humby, Terry Hunt, Tim Phillips
- Uitgever
- Kogan Page
- Jaar van publicatie
- 2008
- Formaat
- Paperback
- ISBN10
- 0749453389
- ISBN13
- 9780749453381
- Reeks
- Beoordeling
- 4,1 van 5
- Aantekening
- Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Phillips, a leading business writer and broadcaster, present a compelling behind-the-scenes account of Tesco Clubcard--the successes, failures, and lessons learned.