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Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.
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Pricing : making profitable decisions, Kent B. Monroe
- Taal
- Jaar van publicatie
- 2003
- product-detail.submit-box.info.binding
- (Paperback)
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- Taal
- Engels
- Auteurs
- Kent B. Monroe
- Uitgever
- McGraw-Hill/Irwin
- Jaar van publicatie
- 2003
- Formaat
- Paperback
- Aantal pagina's
- 658
- ISBN10
- 0071198601
- ISBN13
- 9780071198608
- Reeks
- Beoordeling
- 4,1 van 5
- Aantekening
- Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.