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"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
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Brand asset management, Scott M. Davis, David A. Aaker
- Taal
- Jaar van publicatie
- 2002
- product-detail.submit-box.info.binding
- (Paperback)
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- Taal
- Engels
- Auteurs
- Scott M. Davis, David A. Aaker
- Uitgever
- Jossey-Bass
- Jaar van publicatie
- 2002
- Formaat
- Paperback
- Aantal pagina's
- 288
- ISBN10
- 0787963941
- ISBN13
- 9780787963941
- Reeks
- Beoordeling
- 3,65 van 5
- Aantekening
- "Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University