Electronic Commerce and Electronic Marketing

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Focusing on E-commerce and E-marketing, this book explores the pivotal role of international electronic companies in the digital economy. It examines how information and communication technology has transformed marketing strategies since the 1990s, enhancing customer engagement and boosting sales. The study highlights the impact of digital globalization on technological advancements and the effectiveness of social media advertising and email marketing campaigns in reaching target audiences and driving product sales in online stores.