The Lure of Images

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The book examines the interplay between mass-produced visual media and religion in the U.S., tracing its evolution from early evangelical tracts to contemporary figures like televangelists and teenage witches. It highlights how American religious groups have effectively utilized visual media as a tool for public instruction and engagement, shaping cultural perceptions and practices. Through this exploration, the author delves into the broader implications of visual representation in the religious landscape.