A Foundational Explanation of Human Behavior: How to Get Beyond Observed Behavior to the Why of What We Do

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Perceptual Control Theory (PCT) challenges traditional views of psychology by suggesting that the brain operates by controlling perceptions through actions to align experiences with desires, rather than merely processing stimuli. This innovative framework not only enhances understanding of human behavior but also offers practical applications for management. By implementing PCT, organizations can improve productivity, boost employee satisfaction, and foster positive relationships among stakeholders, ultimately achieving their objectives more effectively.