Emotive Design Methods in Product Branding

Exploring the connection between brands and emotional relationships, this research examines how product design influences user attachment. A literature review analyzes existing knowledge on branding and emotional design, while empirical investigations expand on these concepts. The study highlights the need for further research to understand the specific impact of branding on emotional design. Additionally, it compares current practices of product designers with the techniques identified in academic literature, aiming to bridge theory and practical application.