General Public Preferences For The Purpose of Account Opening in Banks

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The study explores the criteria that influence bank selection for account opening among customers in Pakistan, highlighting the significance of both Islamic and conventional banking systems. It emphasizes the crucial role of banks in shaping a nation's economic future, particularly in a dual banking framework established since the 1972 reforms. Findings indicate that customers prioritize factors such as the number of branches, variety of products, and cost-effectiveness when choosing banks, regardless of the banking system.