Problems of protecting the business reputation of legal entities

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The book explores the complexities surrounding the concept of business reputation for legal entities, highlighting the lack of a unified definition and understanding among scholars. It addresses the diverse interpretations of this intangible asset and the absence of clear guidelines for implementing and protecting civil rights related to business reputation. The text critiques the ineffective application of existing norms and the inadequacies of civil legislation, which fails to adequately address the significance of business reputation in legal contexts.