Pop Idols and Pirates

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Focusing on the music industry's response to crises, the book examines the struggles against piracy and the rise of the 'Idol' phenomenon. It highlights how these challenges create opportunities for the industry to redefine its relationship with consumers and monetize popular music. Through a detailed analysis, it explores the promotional cultures that emerge in response to these issues, illustrating the industry's efforts to control the circulation and consumption of music amidst the pressures of globalization and digitalization.