Definition and Analysis of the Market for the Porsche 911 in Germany

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Focusing on the Porsche 911, this seminar paper presents a comprehensive market analysis and definition specifically tailored to the German market. It explores the vehicle's positioning within the automotive industry through a marketing lens, emphasizing strategic insights relevant to both offline and online marketing practices. The paper, graded 1.7, showcases an in-depth understanding of market dynamics and consumer behavior in relation to this iconic sports car.