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With the airline industry continuing to undergo profound change throughout the world, and with full-scale deregulation now in place, the role of marketing has become centrestage. This work deals with business and marketing strategies and product management for the air transport market
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Airline Marketing and Management, Stephen Shaw
- Taal
- Jaar van publicatie
- 1999
- product-detail.submit-box.info.binding
- (Hardcover)
Betaalmethoden
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- Taal
- Engels
- Auteurs
- Stephen Shaw
- Uitgever
- Ashgate Publishing
- Jaar van publicatie
- 1999
- Formaat
- Hardcover
- Aantal pagina's
- 281
- ISBN10
- 1840149221
- ISBN13
- 9781840149227
- Reeks
- Tags
- Non-fictie, Handel, Business & Management, Technologie & Industrie, Handleidingen en Gidsen, Auto's & Vervoer, Marketing & Verkoop, Luchtvaart
- Beoordeling
- 3,75 van 5
- Aantekening
- With the airline industry continuing to undergo profound change throughout the world, and with full-scale deregulation now in place, the role of marketing has become centrestage. This work deals with business and marketing strategies and product management for the air transport market