A Third Decade of Guess?

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The book celebrates the thirtieth anniversary of Guess, highlighting its evolution from a single jean to a global fashion powerhouse. It emphasizes the brand's unique blend of art and sensuality, showcasing its iconic ad campaigns and designs that inspire creativity and confidence. Under the leadership of Paul and Maurice Marciano, Guess has maintained its status as a visionary company. The narrative explores the allure of the Guess girls and the bold imagery that encapsulates the brand's enduring impact on the fashion industry.