Strategic Management in Multinational Corporations

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Exploring the intersection of globalization and corporate strategy, this book delves into how multinational companies like ExxonMobil navigate a rapidly changing business landscape. It highlights the need for innovative strategies that incorporate digitalization, localization, and sustainability, while addressing competitive threats. By analyzing ExxonMobil's diverse talent management and business models, the text offers insights into achieving competitive advantage and sustaining growth in a complex, multicultural environment.