How do motivation and leadership affect the corporate culture of multinational firms?

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Corporate identity is crucial for companies in today's fast-paced society, encompassing elements like corporate culture, branding, communication, and design. Effective management of these aspects helps define a company's essence to both itself and the public. It influences how customers and employees are treated and shapes responses to external factors such as demographics, economics, politics, and technology. The manifestation of corporate identity can be seen in communications, architectural styles, interpersonal interactions, and even uniforms, as exemplified by airline cabin attendants.