The British Newspaper Industry

The book explores the underlying issues plaguing the newspaper industry, attributing its decline not solely to the rise of the Internet but also to poor management decisions and a failure to adapt to change. It highlights the resentment from advertisers due to rising costs and stagnant practices. By differentiating newspapers from other single-product organizations, the book offers tailored solutions inspired by successful strategies from various industries, aiming to revitalize and innovate the newspaper business.