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Focusing on the intersection of marketing communications and social media, this book clarifies commonly misused terminology while summarizing existing research. It offers principles for effective marketing strategies tailored to various brand types and geographic markets, emphasizing the importance of word of mouth in the digital landscape. The insights aim to enhance understanding and application of marketing communications in the context of social media.
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Driving Consumer Engagement in Social Media, Anna Bianchi
- Taal
- Jaar van publicatie
- 2022
- product-detail.submit-box.info.binding
- (Paperback)
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- Ondertitel
- Influencing Electronic Word of Mouth
- Taal
- Engels
- Auteurs
- Anna Bianchi
- Uitgever
- Taylor & Francis Ltd
- Jaar van publicatie
- 2022
- Formaat
- Paperback
- Aantal pagina's
- 182
- ISBN13
- 9780367646226
- Reeks
- Aantekening
- Focusing on the intersection of marketing communications and social media, this book clarifies commonly misused terminology while summarizing existing research. It offers principles for effective marketing strategies tailored to various brand types and geographic markets, emphasizing the importance of word of mouth in the digital landscape. The insights aim to enhance understanding and application of marketing communications in the context of social media.