Value Based Management

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Focusing on management, marketing, and innovation, this book provides essential tools for business managers to identify opportunities and foster creativity. Drawing from successful practices at major companies like Toyota and Microsoft, it offers research-based recommendations to navigate business challenges. Key concepts of value-based marketing and persuasive advertising are explored, emphasizing their role in enhancing earnings and achieving competitive advantage. The insights are particularly relevant for organizations like Cadbury Plc and Daily Sun, Nigeria, highlighting critical tools for value creation.