Enacting Brittany

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The book examines the efforts made in the late nineteenth and early twentieth centuries to preserve and promote Breton cultural differences, highlighting a shift in heritage tourism and challenging the notion of French intolerance towards cultural diversity. It analyzes the roles of middle-class associations, businesses, and governmental bodies in developing tourism in Brittany and its impact on local cultural identity. This study is essential for historians and social scientists interested in the dynamics of mass tourism and its historical and contemporary implications.