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StoryBranding 2.0

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Aantal pagina's
296bladzijden
Leestijd
11uren

Meer over het boek

Focusing on the essential elements of brand storytelling, this updated edition provides a comprehensive guide to cultivating and promoting a brand narrative. It emphasizes understanding story structure as a foundation for crafting an authentic brand story that resonates with audiences. Through specific questions and step-by-step guidance, readers learn to define their brand's identity and purpose, ultimately helping their brand overcome challenges and connect deeply with prospects. Ideal for marketers, entrepreneurs, and personal branding advocates.

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StoryBranding 2.0, Jim Signorelli

Taal
Jaar van publicatie
2022
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(Paperback)
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