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International Marketing Strategy has been developed to help the reader learn, understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation, development of a strategy against a background of a number of strategic options and the implementation of the chosen option. This edition will continue to provide a framework, within the parts and chapter structure, in which to understand and evaluate the factors that should be taken into account.
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International Marketing Strategy, Isobel Doole, Robin Lowe
- Taal
- Jaar van publicatie
- 2012
- product-detail.submit-box.info.binding
- (Paperback)
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- Taal
- Engels
- Auteurs
- Isobel Doole, Robin Lowe
- Uitgever
- Cengage
- Jaar van publicatie
- 2012
- Formaat
- Paperback
- Aantal pagina's
- 480
- ISBN10
- 1408044072
- ISBN13
- 9781408044070
- Reeks
- Beoordeling
- 4,6 van 5
- Aantekening
- International Marketing Strategy has been developed to help the reader learn, understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation, development of a strategy against a background of a number of strategic options and the implementation of the chosen option. This edition will continue to provide a framework, within the parts and chapter structure, in which to understand and evaluate the factors that should be taken into account.