Consumer Rites

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The book explores the intricate relationship between religion and commerce in American holiday celebrations from the mid-eighteenth century to the twentieth century. It examines how the rituals of holiday shopping combined sacred and secular elements, revealing that commercial practices were often rooted in religious traditions. Through rich illustrations, the author reassesses the criticisms of consumerism during holidays, highlighting the complex blend of faith, fashion, and sentiment that characterizes these events, challenging perceptions of their spiritual emptiness.