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Forecasting for the Pharmaceutical Industry
Models for New Product and In-Market Forecasting and How to Use Them
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Focusing on the pharmaceutical forecasting process, this comprehensive guide offers insights into tools and methods for both new product and in-market forecasting. It emphasizes the importance of effectively communicating market dynamics to stakeholders and evaluates the strengths and weaknesses of various forecasting approaches. The updated second edition includes a new chapter dedicated to specialized topics like orphan drugs and biosimilars, making it an essential resource for forecasters and decision-makers in the industry.
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Forecasting for the Pharmaceutical Industry, Arthur G. Cook
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- 2015
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- (Hardcover)
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