From Hegel to Madonna: Towards a General Economy of "commodity Fetishism"

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Exploring the interplay of negation and affirmation, this book examines the philosophical contributions of Hegel, Adorno, Deleuze, and Guattari, while addressing the concept of commodity fetishism through Marx and Freud. The author introduces the idea of the "commodity-body-sign" to critique contemporary consumption. Additionally, the analysis of Madonna Studies reveals the pop star as a reflection of cultural studies' evolution and a response to the complexities of postmodern culture, highlighting the contradictions of late capitalism.