Strategic Flexibility

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The book addresses the common denial among companies regarding their declining performance and misguided strategies. It highlights how businesses often cling to unprofitable product lines, struggle with foreign competition, and fail to adapt to technological advancements. This inflexibility leads to wasted management resources, stagnant assets, and outdated technology, ultimately hindering growth and success. The author emphasizes the importance of recognizing and confronting these issues to foster innovation and adaptability in a rapidly changing market.