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The book explores the deep connections between public relations and neoliberal market economies, highlighting its significant role in shaping promotional culture. It delves into under-researched areas of the profession, particularly the effects on workers who craft emotional displays to foster trust and manage client relationships. Through this lens, it examines the complexities and implications of emotional labor within the public relations field.
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Public Relations as Emotional Labour, Liz Yeomans
- Taal
- Jaar van publicatie
- 2021
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Public Relations as Emotional Labour
- Taal
- Engels
- Auteurs
- Liz Yeomans
- Uitgever
- Routledge
- Jaar van publicatie
- 2021
- Formaat
- Paperback
- Aantal pagina's
- 240
- ISBN13
- 9781032178011
- Reeks
- Tags
- Non-fictie, Sociale Wetenschappen, Historisch thema, Handel, Business & Management, Politicologie & Politiek, Marketing en PR
- Aantekening
- The book explores the deep connections between public relations and neoliberal market economies, highlighting its significant role in shaping promotional culture. It delves into under-researched areas of the profession, particularly the effects on workers who craft emotional displays to foster trust and manage client relationships. Through this lens, it examines the complexities and implications of emotional labor within the public relations field.