Marketing with Web 2.0

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Focusing on social media marketing, this book is designed for advanced college and first-year MBA students, aiming to enhance existing marketing and technology curricula. It applies traditional marketing theories to the online landscape, leveraging students' familiarity with social networking and viral marketing. By aligning with standard marketing texts, it underscores the legitimacy of these channels while incorporating relatable examples that resonate with student interests, effectively bridging academic concepts with practical experience.