Hitchcock à la Carte

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Jan Olsson explores Alfred Hitchcock's multifaceted persona as a cultural icon and master of marketing in Hitchcock à la Carte. The book highlights how Hitchcock's television series, including Alfred Hitchcock Presents, contributed to his brand, emphasizing his physical presence and culinary indulgences. By leveraging his girth, employing body doubles, and incorporating food into his storytelling, he crafted a unique media brand that allowed him to maintain creative control and establish himself as the central figure of his multi-million-dollar franchise.