Making Sense of Multivariate Data Analysis

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Focusing on multivariate data analysis (MDA), this book serves as an accessible introduction for students and practitioners in the behavioral and social sciences. It covers foundational concepts and various techniques such as multiple regression and factor analysis, without requiring prior statistical knowledge. The text emphasizes the conceptual unity among MDA techniques and encourages critical reflection on their strengths and limitations. Each chapter is designed to guide beginners, supplemented with references for further exploration.