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Offering a comprehensive, step-by-step method, this handbook guides readers in creating concise and effective marketing plans. It emphasizes the fundamental principles necessary for crafting a strategically viable plan while providing a clear framework that highlights essential components. The streamlined approach ensures that the information is both relevant and straightforward, making it a valuable resource for anyone looking to enhance their marketing strategy.
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The Marketing Plan Handbook, 6th Edition, Alexander Chernev
- Taal
- Jaar van publicatie
- 2020
- Bindwijze
- (Hardcover)
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- Taal
- Engels
- Auteurs
- Alexander Chernev
- Uitgever
- Cerebellum Press
- Jaar van publicatie
- 2020
- Formaat
- Hardcover
- Aantal pagina's
- 156
- ISBN13
- 9781936572687
- Reeks
- Beoordeling
- 4,5 van 5
- Aantekening
- Offering a comprehensive, step-by-step method, this handbook guides readers in creating concise and effective marketing plans. It emphasizes the fundamental principles necessary for crafting a strategically viable plan while providing a clear framework that highlights essential components. The streamlined approach ensures that the information is both relevant and straightforward, making it a valuable resource for anyone looking to enhance their marketing strategy.