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The Marketing Plan Handbook, 6th Edition

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Offering a comprehensive, step-by-step method, this handbook guides readers in creating concise and effective marketing plans. It emphasizes the fundamental principles necessary for crafting a strategically viable plan while providing a clear framework that highlights essential components. The streamlined approach ensures that the information is both relevant and straightforward, making it a valuable resource for anyone looking to enhance their marketing strategy.

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The Marketing Plan Handbook, 6th Edition, Alexander Chernev

Taal
Jaar van publicatie
2020
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(Hardcover)
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Taal
Engels
Jaar van publicatie
2020
Formaat
Hardcover
Aantal pagina's
156
ISBN13
9781936572687
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Beoordeling
4,5 van 5
Aantekening
Offering a comprehensive, step-by-step method, this handbook guides readers in creating concise and effective marketing plans. It emphasizes the fundamental principles necessary for crafting a strategically viable plan while providing a clear framework that highlights essential components. The streamlined approach ensures that the information is both relevant and straightforward, making it a valuable resource for anyone looking to enhance their marketing strategy.